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The best
Alterations. Variations. Quality. Service

We are excited and honored to announce our New York City Bridal Salon will be called home to Claire Pettibone’s New York Flagship


Located in Jenkintown, PA Nicole Bridal services the Philadelphia region with the finest couture wedding gowns by select designers. Our salon is suite-style: we work individually with each bride in a private bridal room to fulfill your dream image. A bride is never limited here. Our in-house seamstresses are the best in the area, and all of our bridal gowns can be customized to fit the look you desire.


Our Salon has a team of in-house seamstresses to make the alteration process not only enjoyable, but impeccable. We serve our brides with alteration appointments until their gown is nothing less than perfect.
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We proudly carry designers known for their couture style and high quality. Our selection of designers is happy to offer custom changes to make your dream dress a reality.
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Nicole Bridal is conveniently located in Jenkintown, PA. We are a short drive from the airport and minutes from the train station. Our building offers ample free parking and is handicap accessible. Our New York City location is conveniently located around the corner from Penn Station, on 30th Street between 7th and 8th.
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Featured Blog Posts

Announcing Our Latest Collaboration

As most of you know, Nicole Bridal & Formal took an exciting leap in September of 2023 by opening a second location in Manhattan. We entered this exciting chapter by working closely with trusted designers to forge partnerships that allow us to offer brides an experience in New York City they have not had before. […]

Upcoming Trunk Shows

Philadelphia Brides: Join us for an Amrany Ayala Trunk Show starting July 19th until July 28th, or for Robert Bullock Bride starting August 1st until August 18th

Manhattan Brides: Andrea Sedici's exclusive Italian Couture trunk show begins July 12th and extends until July 21st. Meet Claire Pettibone HERSELF starting August 3rd! She will be in person for an exclusive trunk show in her New York City Flagship until August 4th. Yellow by Sahar bring haute couture exclusively to our New York boutique the first weekend of September.

our guarantee

At Nicole Bridal & Formal Shoppe you are more than a client, you’re part of the Nicole Bridal family. We strive for every customer to have the best experience and leave feeling “sei la nostra famiglia!” We guarantee a dream dress for your dream wedding. 


We strive to have one of a kind wedding gowns and all of our gowns can be customized. Our seamstresses work in house for our alterations; we are with you through the entire process.

I highly recommend Nicole Bridal and Formal- they have an amazing staff ! I felt so special at each appointment because they are attentive and nice. I told them what I was looking for in a gown and I them choose some options- they really knew what they were doing because they picked out the most gorgeous and flattering Augusta Jones dress. I looked beautiful on my wedding day and I owe it to their incredible service.

The nicest, warmest, and professional people! Nicole and Marina know what they are doing. They were so patient with me. I am very particular and they listed and worked with me. Nicole is also an amazing seamstress and fit my dress perfectly. I would highly recommend visiting them for your bridal needs.

Have a Question?


We recommend giving yourself 9 months prior to your wedding date. This offers 6 months for the gown to arrive and 3 months of alterations. While we can work with most designers to rush a gown in a pinch, we recommend giving yourself a healthy amount of time to limit pre-wedding stress! However, we understand emergencies here at Nicole Bridal and will always work with our brides to get your dress in the timeline that is available to you. 

Have no fear, our alterations department will work with your every step of the way until your big day to make sure your gown is the perfect fit before you walk down the aisle!

A trunk show is when we host a recent or new collection from a specific designer at our store for a period of time, sometimes it is one week sometimes it is three weeks! Usually during trunk shows we can offer a select discount towards the gown or customization services to the gown.

Our gowns begin at $2,500 and extend up to $11,000. We work with our brides on a budget and assure you we will work with you to find your dream dress within your budget goal. 

Yes, we offer discounts on select store samples! In most cases we are able to alter a sample gown to be your perfect fit.